AI in Communication
Where artificial intelligence strengthens your brand — and where it erodes it. Concept consulting with a roadmap.
€3,500 net · €4,800 net (in-depth, two-day)
All prices net, plus VAT. Travel and incidental costs billed separately.
AI has arrived in every communications department — usually faster than the question of what it does to the brand voice. Used naively, it flattens everything to the same average tone; used well, it handles the routine without costing you your identity. This consulting doesn't answer "can we automate this?" but "where does AI strengthen our brand, and where does it dilute it?" — conceptual, drawn from practice, ending in a written action plan.
Who it's for
For owners and managing directors of Mittelstand companies who already use AI in marketing and communication, or plan to — and need guardrails so that efficiency gains don't turn into a loss of identity.
What you get
- A conceptual consulting engagement (one to two days)
- A consulting report with roadmap (5–8 pages): brand-conformity analysis, prioritised use cases, governance & guardrails, a concrete action plan
- Recommendations for each use case
Technical implementation (e.g. AI-assisted workflows in your systems) is not part of this consulting and is offered as a separate mandate.
Approach
We assess AI not on technical grounds but against your brand — on three levels:
- Brand conformity: where AI carries your voice, where it flattens it.
- Practical recommendations: which processes can be automated without losing identity — governance, guardrails, up to RAG approaches where the AI works from your own content rather than inventing freely.
- Demonstration over theory: we show AI-assisted workflows from our own system (e.g. translation and SEO workflows) as living proof — the recommendation comes from use, not from reading.
Agenda
- Stocktaking: current AI use, brand material, systems
- Brand-conformity analysis: opportunities and risks per channel
- Prioritise use cases, define governance and guardrails
- Live example from practice
- Roadmap outline, feeding into the consulting report
Frequently asked questions
Ist diese Beratung BAFA-förderfähig?
→ Ja, als konzeptionelle Unternehmensberatung. Für KMU werden in der Regel 50 % bezuschusst (max. 1.750 €), Voraussetzung sind ein zugelassener Berater und die Beauftragung vor Beratungsbeginn. Fenster bis 31.12.2026.
What's included, and what isn't?
We deliver the analysis, recommendations and roadmap. The technical implementation in your systems is a separate mandate — kept deliberately distinct.
Why AI consulting from a communications consultant rather than a tech agency?
Because the decisive question is rarely "can we automate this?" but "will it cost us our brand voice?". We assess AI against your brand — and demonstrate from our own practice what we recommend.