Brand Guardian
So the brand doesn't drift back — continuous guardianship instead of one-off consulting.
Light €1,400/month · Standard €2,400/month (12-month minimum term)
All prices net, plus VAT. Travel and incidental costs billed separately.
A positioning is not a one-off event. A flyer here, a social post there, the new hire who writes copy, the freshly briefed agency — every everyday decision pulls the brand a little back towards the average, and after a year little of its sharpness remains. The Brand Guardian is the experienced outside eye that measures every output against the brand, spots drift early, and is on hand when the question "is this still on-brand?" comes up. The natural continuation after a positioning or France project — and for any company whose guidelines are quietly fading.
Who it's for
For companies that have invested in their brand — with us or elsewhere — and want it protected. Especially for teams without dedicated brand ownership in-house.
What you get
Light — €1,400/month:
- Monthly review of your core outputs
- On hand for "is this on-brand?"
- Quarterly drift check
Standard — €2,400/month:
- Everything in Light
- A proactive monthly working session
- Maintenance of your brand guidelines
- Onboarding new team members and agencies to the brand
12-month minimum term — you don't protect a brand by the quarter.
Approach
Three things keep a brand on course: continuity (a constant eye rather than occasional interventions), early detection (spotting drift before it sets in), and the outside view that is allowed to say "that's not you" before anything leaves the building. That is what guardianship provides.
Agenda
- Monthly review cycle of outputs
- Quarterly drift check against the brand guidelines
- Ongoing availability for brand questions in between
Frequently asked questions
How fast will I see results?
Brand drift happens slowly — so does protection. In three months you'll see nothing; over twelve, the brand holds its course.
Is the Brand Guardian eligible for BAFA funding?
No. BAFA funds completed, conceptual one-off consulting, not ongoing support. The upstream concept work — a positioning, for instance — is eligible.
What's the difference between Light and Standard?
Light keeps an eye on the brand and stays reachable. Standard works proactively — sessions, guideline maintenance, onboarding new teams and agencies.