Succession Communication
A business handover is a transfer of trust — not a press release.
€3,500 net
All prices net, plus VAT. Travel and incidental costs billed separately.
For decades, the trust of customers, employees and the region rests on one person. Communicate the change badly or too late, and that very community feels passed over — and trust built over thirty years crumbles in a few months. Add the uncomfortable question few inside the company dare to ask aloud: can the senior really let go? This consulting isn't about the press release; it's about the choreography of the transfer of trust — and it names what no one inside dares to say.
Who it's for
For departing owners and their successors who know that a handover is more than an entry in the commercial register — and that customers, team and community must be brought along correctly, and in the right order.
What you get
- Stakeholder map: who learns what, when and how — key customers, team, partners, region, the public
- The continuity narrative: the story that transfers trust, rather than merely swapping a name
- Communication choreography: sequence, timing and messages for the senior's withdrawal and the successor's entry
- A consulting report with a concrete action plan
Production of the materials and the roll-out are a separate mandate — concept here, implementation kept separate.
Approach
We work on three sore points that stay unspoken in most handovers: letting go (how the senior's withdrawal is communicated visibly and credibly, rather than undermining the successor through half-presence), sequence (who hears first, so that no one feels passed over) and continuity (what stays and carries the change). An outside view that is allowed to name the uncomfortable — because it isn't part of the family.
Agenda
- Stocktaking: relationships, trust-holders, time pressure
- Stakeholder map and continuity narrative
- Choreography: sequence, timing, messages
- Consulting report with action plan
Frequently asked questions
Why does communication matter so much in a handover?
Because the trust hung on one person for decades. Communicated badly or too late, you lose customers — not because of the succession, but because they felt passed over.
What's included, and what isn't?
We deliver the concept and the choreography. Producing the materials and the roll-out are a separate mandate — kept deliberately distinct.
What if the senior can't really let go?
Then that is the first thing we address. No communication concept holds if the signals contradict it. We name it — often the most valuable part of the work.