Lufthansa Magazine inflight magazine

As part of Lufthansa's brand relaunch — with new environmental design by Frog Design — the in-flight magazine also needed to be rethought: less technical, more stories, more emotion. BFG transformed the existing "Bordbuch" into a fully-fledged in-flight magazine with consistent reading guidance in two languages. The magazine carried Lufthansa's new brand attitude on every flight — directly into passengers' hands.