Oerlikon Solar

Oerlikon wanted to raise awareness of its unique capability to deliver turnkey solar factories in the B2B sector — a complex value proposition that is difficult to communicate. BFG developed a newsletter with original diagrams and photography that made the group's technical expertise comprehensible and convincing. The stories developed by BFG were picked up by the trade journal Innovate as a cover story — direct evidence of editorial quality and B2B impact.